CARTES manufactures the most advanced Embellishment and Laser Die Cutting Machinery offered for the manufacturing of wine labels.
We would like to share an amazing article that talks about Embellishments and Digital Printing of Wine Labels. This article was published in Label & Narrow Web Magazine in the January/February 2021 issue. The article talks about the new state-of-the-art Embellishment and Digital Print Technology.
As seen in Label & Narrow Web January/February 2021
To view the full article please visit www.labelandnarrowweb.com
Wine labeling – much like the liquid encapsulated within – is a science. There is a premium on diversity, and in most cases, the wine label impacts the sale.
[…] “Today’s consumers have hundreds of wine choices available and they make their purchase decision in seconds, largely based on label design,” says Brendan Kinzie, president of wine and spirits at Fortis Solutions Group. “The label must stand out in a sea of bottles on the shelf and make an emotional connection with the consumer. The design is key to making this happen. We are seeing wine label designs trend towards richer, thicker uncoated paper stocks and an increasing amount of tactile features such as embossing, debossing, foil stamping, and screen high-builds.”
[..] “Wine and liquor labels have undergone constant changes, all focused on product diversification to achieve a high appearance value that goes beyond product quality,” notes Enrica Lodi, sales and marketing manager at Cartes. “Therefore, products are constantly aiming at looking good, regardless of the price or market rating. The large number of substrates – now available with textures and visual effects – as well as the technologies that help enhance these effects, are intimately connected to the creativity of the designs. These all characterize a worldwide trend that is growing by leaps and bounds.”